At a Glance
The in-house creative agency at Amazon Web Services (AWS) collaborated with Aquent Studios to bring their successful “Business Transformed” TV campaign to social media.
Capabilities Engaged
- Copywriting & Copy Editing
- Creative Account Management
- Creative Direction
- Motion Graphics
- Project Management
- Video Editing & Production
Project Overview
Challenge
AWS was facing a dual challenge: maintaining a strong, engaging presence on social media while also translating the success of their “Business Transformed” TV campaign into the digital realm. AWS required a partner capable of scaling content production, fostering platform-specific engagement, and capturing pivotal moments throughout the year.
Approach
As an integral extension of AWS's creative team, Aquent Studios provided a multi-faceted solution that included not just content creation but also strategic project management. Our approach was designed to scale with AWS's needs, ensuring that each piece of content—from digital banners to social media posts—was impactful and aligned with the larger campaign narrative.
Through compelling social media content and storytelling, we highlighted AWS's transformative cloud solutions. Delivering a consistent message across all platforms, we extended the reach of the “Business Transformed” campaign, solidifying AWS's reputation as an industry leader.
What We Did
Creative & Copywriting
Produced engaging social media content
Developed looping videos and custom copy that captured AWS's transformative impact on businesses for a variety of social platforms.
Wrote compelling social copy
Crafted brand-aligned social copy for the campaign across LinkedIn, Facebook, Instagram, and YouTube.
Campaign Activation
Created a seamless narrative from TV to online
Developed and deployed dynamic digital banners globally, enhancing the TV campaign's reach and emphasizing AWS's leadership in the cloud industry.
